Social Media’s Effect On Business

You’re probably aware of the importance of social media for business, and know that you really have to use social media marketing in a big way. It’s hard to find a business these days which is not already using social media in one form or another to keep in contact with its clients. If you still need to be convinced about the need to capitalize on social media marketing for business, read on because we give you 8 excellent reasons for the same.

1. You are in close contact with your target market

   Marketing on Facebook and Twitter is so effective because it’s one of the best ways to interact with your customers and to stay in touch with them on a regular basis. Reading your customers’ tweets and status updates gives you an idea of what they want and what they are looking for.  Running polls on your Facebook page can also help you find new products or services that your visitors need / want.

2. You have the ability to respond to problems as and when they crop up

   Social media marketing allows you to get to the root of the problem very quickly and resolve issues related to customer dissatisfaction with your products or services at the earliest opportunity. You will have access to constant feedback from your customers and will be the first to know when there’s a customer complaint or a rant related to your business. This gives you an opportunity to set things right ASAP.

3. The competition is already very active on the Social Media

   Your biggest motivation for social media marketing for business should be that your competitors are already doing it, and if they are on Facebook, Twitter, Instagram, LinkedIn, etc. and you are not, that gives them a huge advantage in the marketplace. It’s really a matter of survival for your business and you cannot afford to allow your competitors to steal a march over you.

4. People are more trusting of the social media

   Social media marketing is a very subtle way of getting your message across. People don’t see Twitter, Facebook or Instagram as marketing tools, but as social networks. That’s why being active on these platforms will make them more receptive to your message, your audience will want to know what you have to say.  Social media is also very transparent.  If someone post a complaint on your Facebook EVERYONE sees it and will be watching to see how you handle the situation.  This is a great opportunity to show your commitment to customer service!

5. Being active on the social media does wonders for your sales

   Most companies that use social media for business experience an increase in their sales. Using social media channels can help establish credibility and gets more people to trust your business. It gives you an opportunity to offer your customers more incentives to buy from you buy posting promos and coupon codes – exclusively for your Facebook fans and Twitter followers. People like that!

6. You will find new customers in the most unlikely places

   When you use social media marketing for business, you will find customers that you had no idea about. You will have access to hundreds of groups relevant to your niche where you will have the opportunity to reach out to more customers. You will find sales coming from the unlikeliest places as you influence more people on the social media.

7. Social media is a free marketing tool

   That’s the best part of being on the social media, isn’t it? It’s free. You can establish a huge presence on the social media without spending anything but a little time on it. And yes, time is money. But having an active, open line of communication between your business and your clients is well worth the time it takes! If you don’t have the time to manage your social media accounts yourself, you can always hire a social media management agency, for around $1500/month.

   The investment will have been well worth it!  But be cautious when outsourcing your social media.  If your freelancer has poor grammar,  or lacks a real understanding of your business.  It can cost you  a lot more than amount of money you save!  Think about it, would you buy from a company whose Facebook page is full of simple grammatical errors.  Or is being run by someone who can’t answer the most basic of questions?

8. Everybody’s equal on the social media

   The thing about social media is that it favors no one. Every business – from large corporations to small one-man firms – start off on an equal footing on the social media. It’s the ultimate level playing field as even the tiniest of businesses can steal a march over their rivals by making a video go viral on YouTube or Twitter.
   Social media marketing is a great way to get more people to visit your website, outwit your competition and boost your sales. So if you’re not already on social media, the question is, why not?!